Thursday, April 19, 2007

Assignment 6 - Gestalt Principles

Assignment 6 - Gestalt Principles

Brief Synopsis for Assignment 6:
  • Group project of 2
  • 1 good and bad design in our opinion from either poster, magazine, advertisements etc.
  • Analyze both designs and build a case to support our opinion.
  • Analysis based on Visual principles

Our group came up with this presentation based on the following posters:

Stuart little (Good design):
  • The reason as to why we chose this design is due to well conveyed message through the placement of graphics elements.
  • Warm colour scheme portrays the feeling of adventure and light hearted movie.
  • There is a contrast of Stuart little with the background giving the audience a main focus point to look at.
  • With Stuart little on the skateboard, it shows a sense of direction of movement and reinforce to the audience that he will be going for an adventurous journey.
  • With minimum usage of graphics elements yet this poster is able to convey relevant and intended meaning.

Parika (bad design):

  • Unable to convey the message to the audiences
  • Over cluster with information and stories. Unable to tell what is the movie about upon looking at the poster.
  • Colours used are conflicting with each other. Individual objects are competing for attention of the audiences.
  • No focus point and guidance for the audiences to look at.
  • Graphics elements are too closely arranged together with no sense of unity.

Here is our presentation slide:






Comments given by the class:

  • The wording "Stuart Little 2" seems to blend in with the background.
  • However, on our computer screen, the colour appears to be fine and it does not blend in at all. We do not know if it is due to the projection of the projector that resulted to this effect.

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