Assignment 4 - Save, prevent, kill poster design

Assignment 4 - Save, prevent, kill poster design

Brief Synopsis:

• Pick a topic related to the theme save, prevent or kill for the poster
• write a copy(text for the poster)
• visual layout of the poster must be able to convey the message of the meaning
• A3 size artwork.
• content of the poster must be original

Brainstorming for ideas:

This time round is to design a poster with either one of the above themes. Rather clueless initially, no idea on what to draw especially this assignment was given during CNY period. Start of with brainstorming for some ideas and ways to illustrate:

1. Save family kinship- illustrate with a clock with the numbers being replaced with work and family. This is to indicate the amount of time spent at work is greater than family
2. Prevent digital divide - Showing the old and young using computer together
3. Save deforestation - Show the trees crying
4. Stop consuming drugs - A poster on Ketamine (one of the highest consumption drug in Singapore)
5. Stop alcohol abuse - An adult walking away leaving a sad child with injuries all over.

It was a tough process to select the best concept to work on among them. After some thinking, due to my skills limitation on drawing hence i reckoned for Number 2,3 and 5 i will not be able to illustrate well. So i thought it will be good to do a poster with educational poster whereby not many people know about it. Therefore, i decided to work on Numbder 4, "Stop consuming drugs"

1st sketch:

This sketch is designed with the picture of Vitamin K (Ketaime) with a banned word on it. However the design dose nott show a very strong message towards the importance of stop consuming ketamine.

2nd Sketch:

Hence i decided to add in a tagline "Your health is in your hand" to the poster. Prolong consumption of Ketamine may lead to high blood pressure and eventually death. Hence I used a sphygmomanometer (used for measuring blood pressure) with the thermometer burst showing the danger of consuming ketamine.

Prototype:

Below is my prototype for the 2nd sketch. Since human beings tend to look at things from the top to bottom, left to right, i gave more focus on the word "Stop" and a more hierachy way to zoom down the sentence all the way to "Your health is in your hand". On top of that For the sphygmomanometer design, i designed it in a way that the tube will lead the audiences to the copy(text). This will make them to stay within the frame.

Comments by the class:

I dont know if is it because i am always the last few to present my designs (due to my surname), by then most of them already felt tired that's why not much comment given for most of my assignments as compared to those who present in the beginning. Anyway my class have way too many people, we always overrun. It will be good to open up more class in the future.

Hence i have decided to ask my outside friends to give me some feedback. This is what they told me:

• By one look from far, people will not be able to tell the relationship of sphygmomanometer with Ketamine. Is only when they read the copy(text) then they will be able to relate.
• Unable to feel the seriousness of the side effect when consuming Ketamine.

With this comments plus i felt that my illustration was not that fantastic, i decided to modify the prototype by attempting to play with typography. Had came up with a few designs as shown below:

1st design:

People will be attracted to the "Cross" section over the word Ketamine from far. However this design is too boring without much contrast. People will tend to look at the "Cross" section and by pass the top sentence "Stop consuming".

2nd design:

Attempted to give more emphasize on the word "Stop" and also added a skull to represent death. Somehow i felt that this poster is over cluster with information and each of the line seems to be fighting for attention.

3rd design:

Have simplified the 2nd design and gave it a flow of information from top to down. Even without reading the copy(text). People will be able to tell the message of the poster that is to stop consuming ketamine as it will result to death. This is a simple and neat design with space for user to think and how they want to relate the skull to. Hence, this will be the final design for my poster.

I

have used black as the background as it portrays a feel of seriousness and red for the cross, "stop" and "No" as red represents danger and warning.

Lesson gained from this Assignment:

• Anything within the frame, people will tend to think that it convey some meaning. So it will be good to simplify the design
• Unity show be shown within the poster, to let people know what is the main and dominant thing within the frame
• How the layout of the elements is being placed is important. This will affects the result of the audiences attention
• Contrast can be either super big/ super small to catch the attention at the desired area.
• With harmony design, it enable the user to feel ease while looking at the poster.
• Do not overcrowd the frame and not to fill up more than 20% of the space.
• Do not allow the audiences to fall out of the poster while viewing. Always leave some breathing space at the sides of the poster.